Blog

Michael Duke Michael Duke

How to Choose the Right Organic SEO Agency (Without Getting Scammed)

Did you know that according to recent statistics revealed by Ahrefs, a whopping 92.96% of all global traffic originates from Google Search, Google Images, and Google Maps? Not only that, SEO drives 1,000%+ more traffic than organic social media. This staggering statistic underscores the immense power of organic SEO in driving website traffic, brand awareness, and ultimately, revenue.

Read More
Michael Duke Michael Duke

SEO for Beginners: A Glossary of Terms You Need to Know

Ever feel like Google's search results are a mystery wrapped in an enigma? Like there's a secret language you need to speak to get your website noticed? You're not alone.

SEO — or Search Engine Optimization — is the key to unlocking online visibility for your business. But with terms like "backlinks" and "algorithms" flying around, it's easy to feel overwhelmed. That's where we, as a proven organic SEO agency, come in.

Read More
Michael Duke Michael Duke

Why Understanding Robots.txt Is More Important Than Ever

In the digital Wild West, where everyone's vying for online attention, you'd think websites would use every tool in the arsenal, right? Wrong. A shocking 90% of websites have botched their robots.txt file, a tiny text document with the power to supercharge (or sabotage) your search engine optimization (SEO).

Read More
Michael Duke Michael Duke

How to Overcome the Challenges of Blogging on Shopify

Is your Shopify blog gathering dust like a forgotten product in the back of your warehouse? You're not alone. According to HubSpot's 2024 State of Marketing Report, a staggering 60% of marketers struggle to consistently create content that actually moves the needle. And for Shopify store owners, it's even tougher – battling limited customization, technical SEO roadblocks, and the constant pressure to stand out in a crowded e-commerce landscape.

Read More
Michael Duke Michael Duke

The Best Affiliate Marketing Strategies for Small Businesses

Affiliate marketing isn't just for big brands with massive budgets. In fact, A recent study by AffiliateWP forecasts that the global affiliate marketing market is anticipated to hit an eye-popping $27.78 billion by 2027, highlighting its growing importance for businesses of all sizes. For small businesses, it's a cost-effective way to expand reach, boost online visibility, and drive revenue.

Read More
Michael Duke Michael Duke

How to Use Schema Markups to Improve Your SEO

A 2023 study by Searchmetrics revealed that websites using structured data (which includes schema markup) are 40% more likely to achieve rich results in search listings. This underscores the significant impact schema can have on a website's visibility and engagement. But what exactly is a schema markup, and why should small businesses in particular care?

Read More
Michael Duke Michael Duke

SEO Value Preservation Amid Domain Redirection Made Easy

Picture this: You've poured countless hours and resources into building a powerful online presence. Your website ranks high on search engines, your backlink profile is stellar, and organic traffic is flowing steadily. But then, the dreaded domain migration looms on the horizon. Suddenly, that SEO success feels fragile.

Read More
Michael Duke Michael Duke

DIY Website Migrations: What You Need To Know

A website migration is a bit like moving houses. It's exciting to envision the new space, but the actual process can be a stressful whirlwind. In the digital realm, a poor website migration can lead to lost traffic, tanked rankings, and a whole lot of frustration. In fact, a recent study by Search Engine Journal revealed that nearly 70% of websites experience a decrease in organic traffic after a migration. Don't become a statistic!

Read More
Michael Duke Michael Duke

How to Choose the Right CMS for Your Business Needs

Your website isn't just a digital brochure; it's your 24/7 salesperson, your brand ambassador, and the cornerstone of your online presence. It's where customers discover your brand, learn about your products or services, and ultimately decide whether to do business with you. But choosing the right Content Management System (CMS) to build and manage that storefront can be a daunting task.

Read More
Michael Duke Michael Duke

Creating a New Website? SEO Best Practices to Consider

Did you know that 93% of the online world experiences commence with a search engine? That's a staggering amount of potential customers you could be missing out on if your new website isn't optimized for search. A recent study by Brightedge shows that organic search is the top traffic source for websites, making SEO an absolutely essential investment.

Read More
Michael Duke Michael Duke

Bootstrapped Marketing: The Ultimate Guide for B2B SaaS Startups

Venture capital isn't the only path to SaaS success. In fact, with the global Software as a Service (SaaS) market projected to grow from $ 317.55 billion in 2024 to $ 1,228.87 billion by 2032, at a CAGR of 18.4% (Fortune Business Insights), scrappy startups are seizing their share of the pie through innovative, bootstrapped marketing strategies.

Read More
Michael Duke Michael Duke

Easy On-Page SEO Techniques That Make a BIG Difference

Tired of getting lost in the search engine abyss? You're not alone. A whopping 90.63% of content gets ZERO traffic from Google according to Ahrefs. But here's the good news: you can buck the trend with some simple on-page SEO tricks. Think of it as a makeover for your website that not only makes it look good but also attracts the right crowd – aka your potential customers.

Read More
Michael Duke Michael Duke

How to Skyrocket Your Small Business with Email Marketing

Did you know that email marketing boasts a jaw-dropping average ROI of $42 for every $1 spent? That's a return on investment that leaves even the savviest investors impressed! According to a comprehensive Litmus report, email marketing remains an invincible force in the digital landscape, consistently outperforming social media and search engine ads.

Read More
Michael Duke Michael Duke

Proven Strategies For Designing A High-Converting Website In 2024

In this day and age, having a website that not only catches the eye but also drives conversions is more crucial than ever. Recent data reveals that websites with slow load times or poor user experience can experience bounce rates as high as 70%. Furthermore, an overwhelming 88% of online shoppers are unlikely to return to a website after a negative user experience.

Read More
Michael Duke Michael Duke

Understanding SEO: How to Boost Your Small Business's Online Visibility

Did you know that according to BrightEdge Research, a whopping 53.3% of all website traffic comes directly from organic search? In other words, more than half of your potential customers are likely finding businesses like yours through search engines like Google. This makes mastering SEO absolutely essential for small businesses seeking to thrive in today's online world.

Read More
Michael Duke Michael Duke

Decoding Analytics: How to Measure Your Digital Marketing Success

Digital marketing success is no longer a vague aspiration; it's a quantifiable reality. However, with an abundance of metrics and analytics dashboards, it can be overwhelming to determine what truly matters. A recent study by Semrush identified that 40% of marketers still struggle to measure the ROI of their campaigns effectively.

Read More
Michael Duke Michael Duke

Mastering Social Media Marketing: Proven Strategies For Growing Your Small Business

Social media has radically transformed the way we connect, share information, and do business. In this day and age, a robust social media presence is no longer optional for small businesses – it's essential. Recent data Datareportal underscores this: a staggering 58.4% of the world's population now uses social media, representing a potential goldmine of customers and clients for savvy entrepreneurs.

Read More
Michael Duke Michael Duke

The Ultimate Guide to Full-Stack Digital Marketing for Small Businesses 

Is your small business struggling to stand out in a crowded digital world? Well, you are not alone. The digital realm is a whirlwind of constant change for small business owners. New platforms, algorithm changes, and shifting consumer behaviors all make establishing (and maintaining) a strong online presence feel like a never-ending uphill battle.

Read More
Michael Duke Michael Duke

Crafting Digital Impressions: Solkri Design’s Approach to Building Brand Recognition

Imagine the digital landscape as a vast ocean, teeming with possibilities and fierce competition. Brands, like ships, navigate this ever-shifting horizon, yearning to be seen and heard. By now, almost everybody knows that one-dimensional approaches sink faster than an anchor in quicksand, and static branding strategies are as outdated as a flip phone. But in this sea of sameness, how do you make your brand stand out from the proverbial chum?

Read More